V Jaya Surya

Senior Retail DesignerAl Tayer Insignia

Dubai, UAE

V Jaya Surya

Hey! I am V Jaya Surya, an architect, also a Senior Retail Designer specializing in concept development, blending architecture, interior design, and visualization to craft inspiring retail spaces. With expertise in retail design, landscape, and immersive storytelling, I create environments that elevate brand experiences. Explore my work to see how design transforms ideas into captivating spaces.

PROJECTS0
AREA IN SQ.FT0M
COUNTRIES0+

Head to work to view all my works, or contact me at contact for any queries or business.

Innovate. Push Creative Boundaries. Everyday.

Fueled by an unrelenting passion for architecture and design, I embrace every project as an opportunity to innovate and redefine possibilities. With a thirst for knowledge and a commitment to growth, I approach my work with zeal, continually honing my skills and challenging creative limits to leave a meaningful impact.

As an architect based in Dubai with over 3 years of regional experience, I specialize in transforming concepts into compelling visual narratives, utilizing advanced design tools like SketchUp, D5, AutoCAD, Lumion, Enscape, VRay, and Revit. With a strong focus on the retail sector, I have successfully overseen more than 300 global projects, covering architecture, interiors, F&B, landscape, planning, and office spaces.

My collaborations with prestigious brands such as Adidas, Aldar, Al Futtaim Group, BOSS, Cartier, HUGO, and Roberto Cavalli demonstrate my ability to deliver exceptional design solutions across various industries. Driven by an unwavering passion for innovation, I am constantly refining my skills and pushing creative boundaries, always striving to contribute to impactful and forward-thinking projects.

Places touched down
Vendôme, France
(Last updated to May 2023)

noted. featured. honored.

My work has been featured across international design and lifestyle platforms, celebrating the creative impact of my retail collaborations. Highlights include SNKRDUNK Magazine covering the adidas Marina Bay Sands launch in Singapore, Gen Z Mag spotlighting the same project’s cultural influence, and Checkland Kindleysides showcasing the adidas Originals Flagship Store at Dubai Mall.

SNKRDUNK Marina Bay Sands Reopening
SNKRDUNK Magazine | adidas Marina Bay Sands, SingaporeFeatured in the reopening of adidas at Marina Bay Sands, Singapore on April 2, 2025 — a 4,000 sq.ft. concept store blending premium design, cultural storytelling, and exclusive collaborations.
Read articleGen Z Mag adidas Marina Bay Sands
GZ Magazine (GENZ MAG) | adidas Marina Bay Sands, SingaporeFeatured in Gen Z Mag on April 4, 2025 for the adidas Marina Bay Sands launch in Singapore — a 4,000 sq.ft. cultural hub blending runway showcases, exclusive collaborations, and Baremetalcos “Steel in Bloom” installation.
Read articleSNKRDUNK Grand Opening Celebration
SNKRDUNK Magazine | adidas Marina Bay Sands, SingaporeFeatured in the grand opening celebration of adidas’ Marina Bay Sands concept store in Singapore on April 4, 2025 — an event blending fashion runways, cultural performances, and bespoke artistry to mark the launch of a new sport-inspired luxury destination.
Read articleCheckland Kindleysides Dubai Mall
checkland kindleysides | adidas Originals Dubai Mall, UAEFeatured in Checkland Kindleysides & GQ Middle East for the adidas Originals Dubai Mall flagship — “the go-to destination for Adidas Originals products and collabs in this region” — an elevated retail concept blending Dubai’s cultural energy with exclusive drops like the rare Blue Room experience.
Read article

Work. iMPACT. Awards.

My work has consistently garnered recognition in the architectural community, with accolades such as the Commercial Project of the Year and Retail Interior Design of the Year highlighting my commitment to innovation and excellence. I was also honored at the Design Middle East - Architecture Leaders Awards 2023 and received special mentions at prestigious events like the NASA Louis I. Khan Trophy and the HUDCO Trophy. Additionally, Ive contributed to major architectural events, including serving as the Organizing Committee Head for Archcult and holding leadership roles in NASA events at NIT Trichy. These milestones reflect my dedication to pushing creative boundaries and shaping the future of architecture.

Award for Commercial Project of the Year
Clients left with a big smile
Adidas
(Last updated to May 2023)

learn. evolve. Journey.

With extensive experience spanning various sectors including architecture, urban planning, interiors, and retail design, I have worked on over 350 projects, delivering innovative and impactful solutions. My expertise includes managing diverse teams, developing design concepts, and executing customer-centric spaces that enhance brand identity. Throughout my career, I have taken on key roles in design coordination and project management, ensuring seamless collaboration across disciplines and contributing to the successful realization of both small and large-scale projects.

Al Tayer Insignia L.L.C | Dubai, UAESenior Retail Designer
Pixel5 Design Studio | Dubai, UAEDesign Manager - Design Development
BuildNext Studios | Bangalore, IndiaLead Architect
RR Associates | Hyderabad, IndiaInterior Designer

Head to work to view all my works, or contact me at contact for any queries or business.

idea. future. direction.

As I continue to evolve in the field of architecture, my future goals are centered around expanding my expertise in creating innovative, sustainable, and functional spaces. I aim to work on projects that challenge traditional design norms and push the boundaries of what is possible, while staying true to the core principles of architecture. My focus will remain on designing spaces that are not only visually striking but also adaptable, efficient, and responsive to the needs of their users and the environment.

Looking ahead, I aspire to collaborate with visionary teams on large-scale, transformative projects that redefine the built environment. I am committed to continuously refining my design skills and deepening my understanding of architectures role in shaping communities and enhancing quality of life. Ultimately, I aim to contribute to the future of architecture by leading projects that inspire creativity, foster sustainability, and stand the test of time.